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Colour 101 – Psychology of Colour Pink

Is there more to colours than the beauty they provide?

Psychology can be defined as the mental characteristics and attitude of a person or a group. As regards to colour, colour psychology studies the emotional, physical and mental influence colours have on humans.

It is the emotional, cultural and environmental meanings attached to a particular colour.

Colours are symbolic, representative and iconic. What one symbolizes in one locality may differ from another.  However, they are some universally accepted truths about colors.

As the first in our colour psychology series, we will be analyzing the colour Pink.  Pink is feminine, romantic, affectionate, intimate, thoughtful and caring. It tones down the physical passion of red, replacing it with a gentle loving energy.


sandtex_spotlight pink color

Pink is intuitive and insightful, showing tenderness and kindness with its empathy and sensitivity. In colour psychology, pink is a sign of hope.

Universally, Pink represents friendship, affection, harmony, inner peace, and approachability. It is the official colour for little girls and represents sugar, spices and everything nice.

Pink is the sweet side of the color red, depicting intuitiveness, tenderness and kindness, with empathy and sensitivity.

How does the Pink colour affect you physically?

Bright pink, like the colour red, stimulates energy and can increase the blood pressure, respiration, heartbeat, and pulse rate. They also encourage action and confidence.

Tips to choosing color


Pink has been used in prison holding cells to effectively reduce erratic behaviours.

In some cultures, like the Japanese culture, the color pink has a masculine representation. The annual spring blooming of the pink-blossomed cherry trees (the Sakura) is said to represent the young Japanese warriors, who fell in battle in the prime of life (the Samurai).

Jaipur City in India is a foremost tourist attraction because of its superlative forts, grandiose palaces, vivacious temples, multicolored bazaars, pulsating streets, and its distinguished pink color, to which the city owes its oft-used name “The Pink City”.

The Chinese Marrakesh is another city associated with the color pink. It is sometimes referred to as the “Rose City” because of its salmon-pink colored buildings and the red clay of its terrain.

sandtex_spotlight_pink_ color


Other symbolic meaning of the pink can be seen in its usage – the pink ribbon. The pink ribbon is an internationally recognized symbol of hope and awareness in the fight against breast cancer.

What your mood would you love to generate in your space? Do you need something insightful, loving, tender and hopeful?Go for pink! Choose from a wide range of Sandtex paints and keep your mood right always.

Read More Tips to Choosing Perfect Paint Colour Color and Its Effects On Your Emotions Interior and Exterior Paint Colors Unique Benefits of Gloss Paints



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